Studio Exon

Well Hello

being your best bright self.

brand identity – brand guidelines- packaging – social media

Well Hello is an independent facial and wellness brand based in Bristol, UK. Our system was based on the idea of ‘Being your best bright self’, an organising idea that was defined in the early stages of the strategy. The logomark is designed to feel delicate and approachable, resinating with the target audience that Well Hello appease too. The identity system features a contrasting contemporary typeface aimed to be dynamic in compositions and a flexible colour palette inspired by complexion.