Think Drinks provide an extensive variety of cocktail bases that are used by hundreds of bars and restaurants, expanding menu options, boosting profits, and lowering waste all at the same time. 

A ‘slash’ device and sub brand marks already existed within the current identity system, which is something that the team wanted to keep for brand recognition. Our approach was centred around the organising idea of unleashing the power of possibility, which gave the current assets a purpose and ultimately formed the framework for the new identity system. We rethought the way the slash would function, applying it to packaging, recipe cards and created a simplified version for digital application. The colour palette is drawn from the vibrant, colourful bases and complemented by a bold typographic system, making it easier for bar staff to easily identify the products and create a brave brand world that challenger brand Think Drinks could live in.

Nath & Kins approached us with a menu made on the notes app and their logo, and asked us to create a design system that would span across print, packaging, digital and social media. The logo was hand drawn by a friend of theirs, and was the centre point for the brand evolution. We wanted to ensure that the rest of the brand system had a hand crafted aesthetic, so we introduced rough graphic elements and a raw typewriter font to keep the personal spirit. Following the brand identity, we designed and built a bespoke website that allows Big Nath’s to publish events, shop items, menus, recipes and to generate conversion for private hire events.