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Think Drinks provide an extensive variety of cocktail bases that are used by hundreds of bars and restaurants, expanding menu options, boosting profits, and lowering waste all at the same time.
A ‘slash’ device and sub brand marks already existed within the current identity system, which is something that the team wanted to keep for brand recognition. Our approach was centred around the organising idea of unleashing the power of possibility, which gave the current assets a purpose and ultimately formed the framework for the new identity system. We rethought the way the slash would function, applying it to packaging, recipe cards and created a simplified version for digital application. The colour palette is drawn from the vibrant, colourful bases and complemented by a bold typographic system, making it easier for bar staff to easily identify the products and create a brave brand world that challenger brand Think Drinks could live in.
Design matters. That’s why we care about it so much. It’s not just about being good looking; thoughtful, strategic, visual communication is your language that connects you to your customer and enables you to build a strong, loyal relationship with them.
We work with people that love design as much as we do; independent consumer and lifestyle brands challenging the status quo. And if you’re just starting up, we can help get you off the ground.
Studio Exon was officially born at the beginning of 2023, but don’t be nervous of it’s newness – between us and our network of talented strategists, designers, animators, developers, illustrators and writers we have decades of experience to bring to the table.
