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UX – website design – print – editorial
Based in the Wye Valley, Celtic Trails are leaders in providing high-quality, personalised walking holidays in the UK and Europe. They are one of the longest established providers of walking holidays in the UK.
Initially, we assisted Celtic Trails with realigning their digital itinerary and booking system by developing a logical user interface that complemented their current website’s user experience. We made significant changes to the user flow of their booking system, allowing the customer to be lead through a journey and not be overwhelmed by a continuous page of form fields. The digital itineraries needed to work as a responsive website page and also be downloaded as a printable PDF. These itineraries inherited the existing style of their walking pages, but expanding on the details that the customer is interested in, making them bespoke to each person.
Following our digital work, we created a collection book for Celtic Trails, showing all of the walks available across England, Wales, Scotland and Europe. The book showcases a breakdown of each walk, highlighting durations, difficulties, prices and the seasons of which the walks are available.
“We have been working with Studio Exon for a number of years now. Initially, they designed a digital style guide which we used to build our website. Studio Exon has since designed both physical and digital brochures, as well a improving our new booking form user flows, all of which complement the original style guide. Studio Exon has been great to work with, they communicate well, are creative and proactive in their ideas, and most importantly deliver great looking design work. We would recommend them, and will certainly use Studio Exon again in the future.”
Director, Celtic Trails