Think Drinks provide an extensive variety of cocktail bases that are used by hundreds of bars and restaurants, expanding menu options, boosting profits, and lowering waste all at the same time. 

A ‘slash’ device and sub brand marks already existed within the current identity system, which is something that the team wanted to keep for brand recognition. Our approach was centred around the organising idea of unleashing the power of possibility, which gave the current assets a purpose and ultimately formed the framework for the new identity system. We rethought the way the slash would function, applying it to packaging, recipe cards and created a simplified version for digital application. The colour palette is drawn from the vibrant, colourful bases and complemented by a bold typographic system, making it easier for bar staff to easily identify the products and create a brave brand world that challenger brand Think Drinks could live in.

Celtic Trails are one of the longest established providers of walking holidays in the UK.

Initially, we assisted Celtic Trails with realigning their digital itinerary and booking system by developing a logical user interface that complemented their current website’s user experience. We made significant changes to the user flow of their booking system, allowing the customer to be lead through a journey and not be overwhelmed by a continuous page of form fields. The digital itineraries needed to work as a responsive website page and also be downloaded as a printable PDF. These itineraries inherited the existing style of their walking pages, but expanding on the details that the customer is interested in, making them bespoke to each person.

Following our digital work, we created a collection book for Celtic Trails, showing all of the walks available across England, Wales, Scotland and Europe. The book showcases a breakdown of each walk, highlighting durations, difficulties, prices and the seasons of which the walks are available.