Wool.

Wool, a specialist knitting shop based in Bath reached a milestone of 10 years in business. To celebrate the success of the business, Studio Exon worked closely with the founder to create a refreshed brand identity for the shop. The identity system was based on the organising idea of ‘Can you feel it’ – something that represents the tactile nature of the products within the store. Taking the brand further, the colours were incorporated into the interior decor and a knitted counter was created using a typographic pattern from the brand identity.

Photography by Jess Cheetham