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A refreshed brand identity to celebrate 10 years of successful business.
Wool, a specialist knitting shop based in Bath reached a milestone of 10 years in business. To celebrate the success of the business, Studio Exon worked closely with the founder to create a refreshed brand identity for the shop. The identity system was based on the organising idea of ‘Can you feel it’ – something that represents the tactile nature of the products within the store. Taking the brand further, the colours were incorporated into the interior decor and a knitted counter was created using a typographic pattern from the brand identity.
Photography by Jess Cheetham
Wool, a specialist knitting shop based in Bath reached a milestone of 10 years in business. To celebrate the success of the business, Studio Exon worked closely with the founder to create a refreshed brand identity for the shop. The identity system was based on the organising idea of ‘Can you feel it’ – something that represents the tactile nature of the products within the store. Taking the brand further, the colours were incorporated into the interior decor and a knitted counter was created using a typographic pattern from the brand identity.
Photography by Jess Cheetham
